Journal of Emerging Trends in Marketing and Management
"... contains both applied and theoretical work that addresses emerging trends in marketing and management inquiry, method and practice. Lively and rigorous, it welcomes contributions from the broad gamut of subjects of media & marketing communication, marketing research & consumer beha...
| Format: | eJournal |
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| Language: | Inglés |
| Published: |
Bucharest, Romania :
The Bucharest University of Economic Studies Publishing House
2016-
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009649035306719 |
| Summary: | "... contains both applied and theoretical work that addresses emerging trends in marketing and management inquiry, method and practice. Lively and rigorous, it welcomes contributions from the broad gamut of subjects of media & marketing communication, marketing research & consumer behaviour, marketing strategy, relationship marketing and CRM, innovation and product development, knowledge management, entrepreneurship and strategic management, leadership and business ethics, organizational culture and human resources management, operations and project management"--About, viewed April 7, 2023 |
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| Physical Description: | One online resource |
| Publication Frequency: | Annual |
| ISSN: | 25375865 |
