Social media for small business marketing strategies for business owners
"Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Milton, Queensland :
Wiley
[2021]
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009645698606719 |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- Contents
- About the author
- Dedication
- Preface
- Part I The power of social media
- Chapter 1 Why socialmedia?
- The leverage principle: exponential vs linear
- Social proof
- The power of small
- The challenge
- No magic pill
- Chapter 2 What is social media?
- Social
- Media
- An opportunity for small businesses
- Chapter 3 The MAVERICK principles
- #1 Momentum
- #2 Audience
- #3 Value
- #4 Enjoyment
- #5 Relationships
- #6 Improvement
- #7 Consistency
- #8 Kindness
- Part II Always start with strategy
- Chapter 4 What is marketing?
- The four types of marketing
- Mass marketing
- Hope marketing
- Hunting vs farming
- Relationship-based marketing
- Chapter 5 Building your marketing machine
- Understanding your audience
- The Desires vs Frustrations Matrix
- How to research your audiences
- Speak to people
- Surveys
- Analytics
- The Online Eco-System
- Your website
- Traffic
- Conversions
- Relationships
- Reactivation
- The customer journey
- Chapter 6 Creating your brand strategy
- What is a brand?
- Personal vs business brand
- The Brand Alchemy Method
- Brand foundation
- Brand positioning
- Brand messaging
- Brand engagement
- Chapter 7 Social media content strategy
- The content bucket method
- Authority content-how to
- Industry news and trends
- Behind the scenes
- User-generated content
- Product reviews
- Promoting your business
- Curated content from other sources
- Bonus content tips
- The content checklist
- The anatomy of a great piece of content
- Play by your strengths
- Repurpose content
- Use emojis
- How to find your keywords
- Chapter 8 Your social media plan
- Objectives
- Audiences
- Social media channels
- 1. Where are your ideal target markets hanging out?
- 2. Are you having fun?
- Content.
- Tone of voice
- Content themes
- Publishing
- Part III Social media channels
- Chapter 9 Facebook
- Why Facebook?
- Who is Facebook for?
- Set-up and definitions
- Your personal profile
- Your business page
- Facebook groups
- Content strategies
- Behind the scenes
- How to
- Customer stories
- Content curation
- Growth strategies
- Create and manage Facebook groups
- Run Facebook Live
- Use DMs to move people towards a sale
- Facebook advertising
- How to create successful ad campaigns
- The four CORE campaigns
- Facebook 'likes' campaigns
- Wanna keep it simple? Hit 'boost'
- Metrics
- Cost per action
- Cost per click
- Frequency
- Test, measure and adjust your campaigns
- Hot tips and tools
- Chapter 10 Instagram
- Why Instagram?
- Who is Instagram for?
- Set-up and definitions
- Name and username
- Bio
- Profile image
- Direct message (DM)
- Stories
- Story highlights
- Instagram Live
- IGTV
- Content strategies
- The anatomy of a post
- Niche content
- Growth strategies
- Following and unfollowing
- Engaging with people's content
- Hashtags
- Run Instagram Lives
- Run Instagram competitions
- Use DMs
- Beat the bot
- Influencer marketing
- Instagram advertising
- Hot tips and tools
- Chapter 11 LinkedIn
- Why LinkedIn?
- Who is LinkedIn for?
- Set-up and definitions
- Personal profile
- Must-have core elements for a complete LinkedIn profile
- Your company profile
- Content strategies
- Growth strategies
- How to find, be found and connect
- From connection to relationship
- LinkedIn groups
- LinkedIn events
- LinkedIn Premium
- LinkedIn advertising
- Hot tips and tools
- Chapter 12 Twitter
- Why Twitter?
- Who is Twitter for?
- Set-up and definitions
- Username
- Bios
- Your profile image
- Your header image
- Followers and following
- Content strategies.
- Evergreen authority content
- Curated content
- Daily updates
- Promotional content
- Growth strategies
- Follow, unfollow
- Engaging followers
- Hashtags
- Competitions
- Building relationships
- Direct messaging (DM)
- Advanced search
- Twitter advertising
- Objectives
- Audience
- Ad creative
- Metrics
- Budget
- Hot tips and tools
- Chapter 13 Pinterest
- Why Pinterest?
- What is Pinterest?
- Who is Pinterest for?
- Set-up and definitions
- Setting up your account
- Creating boards
- Pinning
- Finding accounts to follow
- Content strategies
- Boards
- Growth strategies
- Use keywords
- Create shareable pins within your account
- Add shareable images to your blog posts
- Pinterest shopping
- Pinterest advertising
- Hot tips and tools
- Chapter 14 YouTube
- Why YouTube?
- Who is YouTube for?
- Set-up and definitions
- Channel name
- Choose your YouTube URL
- Your header image
- About
- Channel keywords
- Channel trailer
- Content strategies
- The best videos: 5 key ingredients
- Video content
- Brand your videos
- Add subtitles
- Repurpose your content
- Tools for recording videos
- Video length
- Tools for editing videos
- Strategies for growing subscribers and attracting customers
- Use keywords
- Use hashtags
- Select your video category
- Invite viewers to subscribe
- Encourage engagement
- Share across multiple platforms
- Use YouTube cards
- Optimise your thumbnail image
- Use the community tab
- Add the YouTube icon to your website
- Use your end screen
- YouTube advertising
- Hot tips and tools
- The beginning
- Index
- EULA.
