Gorillas can dance lessons from Microsoft and other corporations on partnering with startups
"Faced with disruption brought about by digitalization, multinational corporations are realizing the value of partnering with external actors--including start-ups. However, while established corporations and start-ups do have complementary capabilities that could result in win-win collaboration...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
[2022]
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009645696606719 |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright Page
- Contents
- Foreword
- Preface
- Prologue Microsoft's Startup Partnering Journey
- Microsoft: A Case Study in Startup Partnering
- Phase 1 Getting Startup Partnering Off the Ground
- Phase 2 Extending and Deepening Startup Engagement
- Phase 3 Mainstreaming Startup Partnering into the Core Strategy
- Lessons from the Microsoft Story
- What This Book Is About
- Part One Why
- Chapter 1 Why Entrepreneurship Matters for Large Corporations
- Why Partner with Startups
- Managers versus Entrepreneurs: The Challenge of Disruption
- Managers as Entrepreneurs: Responding to Disruption
- Managers with Entrepreneurs: Partnering with External Startups
- Scope for Win-Win Collaboration
- Chapter 2 Why Partnering with Startups Isn't Easy
- Scope for Win-Win . . . But Asymmetries to Overcome
- Goal Asymmetry
- Structure Asymmetry
- Attention Asymmetry
- The Paradox of Asymmetric Partnering
- Part Two How
- Chapter 3 How to Partner with Startups Systematically
- A Threefold Strategy to Overcome Asymmetries
- Clarifying Synergies
- Creating Interfaces
- Cultivating Exemplars
- Understanding the Startup's Perspective
- Chapter 4 Building the Capability to Partner with Startups
- Learning to Partner with Startups
- Initiation
- Expansion
- Systematization
- Learning from External Specialists
- Part Three Where
- Chapter 5 Partnering with Startups Around the World
- Learning from the World
- Think Global, Act Local: Adapting Practices
- Think Local, Act Global: Adopting Practices
- Think Global, Act Global: Aligning Practices
- Looking to New Frontiers
- Chapter 6 Partnering with Startups as a Force for Good
- Dancing with Gorillas for the Sustainable Development Goals
- Societal Synergy
- Inclusive Interface
- Hybrid Exemplar
- Building SDG Coalitions.
- Epilogue Three Mindsets for the SDG Decade of Action
- Contributing to the SDG Decade of Action In A Post-Covid World
- Entrepreneurial, Collaborative and Global Mindsets
- Harnessing Entrepreneurship and Globalization Via Collaboration
- Endnotes
- Acknowledgments
- About the Research
- About the Author
- Index
- EULA.
