Trademark and Unfair Competition Conflicts Historical-Comparative, Doctrinal, and Economic Perspectives
With the rise of internet marketing and e-commerce around the world, international and cross-border conflicts in trademark and unfair competition law have become increasingly important. In this groundbreaking work, Tim Dornis - who, in addition to his scholarly pursuits, has worked as an attorney, a...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Cambridge, England :
Cambridge University Press
[2017]
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| Edición: | First edition |
| Colección: | Cambridge intellectual property and information law ;
Volume 34. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009645337906719 |
Tabla de Contenidos:
- Cover
- Half-title page
- Series page
- Title page
- Copyright page
- Dedication
- Contents
- Acknowledgments
- List of Abbreviations
- Table of Cases
- Introduction
- 1 Civil Law History: Germany and Europe
- Introduction
- Section 1 Substantive Trademark and Unfair Competition Law
- I Structure: State Regulation and Formal Privileges
- A The Criminal Law Beginnings
- B From State Regulation to Individual Rights Protection
- C The Positivist Concept of Privilege Grants
- II Substance: Personality Rights and Private Property
- A Josef Kohler's Personality Rights Theory
- B The Statutory Introduction of Private Rights Protection
- III Consequences: The Field's Dichotomies
- A TheTrademark/Unfair Competition Dichotomy
- B The Privilege/Personality Right Dichotomy
- IV The Twentieth Century: A Triumph of Separatism
- A Reichsgericht Sansibar and Pecose: A Shaky Hierarchy of Policies
- B Eugen Ulmer: An Almost Reconciliation
- C Europe: Rights Formalism and Individualization
- D The Final Blow: Propertization vs. Socialization
- Section 2 Trademark and Unfair Competition Choice of Law
- I From Universality to Territoriality
- A The Worldwide Scope of Personality Rights
- B Alfred Hagens and the Territoriality of Trademarks
- C Under the Surface: Fairness-Standard Universality
- II From International Torts to International Economic Law?
- A From Lex Loci Delicti Commissi to Nussbaum's Rule
- B A Silver Lining: The Kindersaugflaschen Doctrine
- C Twenty-First Century: A Merger of Conflict Rules?
- Conclusions
- 2 Common Law History: United States
- Introduction
- Section 1 Substantive Trademark and Unfair Competition Law
- I The Early Straightjacket: Equity, Passing Off, and Universality
- A Trademark Protection in the Distorting Mirror of Law and Equity.
- B Passing Off: "The Whole Law and the Prophets on the Subject"
- C Kidd/Derringer: Trademark Universality "US Style"
- II The Right/Markets Connex: Materialization, Goodwill, and Trade Diversion
- A The Materialization of Trademark Rights
- B The Reverse Picture: Trade-Diversion Prevention
- C Tea Rose/Rectanus: The Doctrine of Market-Based Rights
- III The Realist Attack: Much Ado about … Quite Little
- A The Turn-of-the-Century Crisis
- B Courts' Adherence to "Transcendental Nonsense"
- C Frank I. Schechter: The Victory of Goodwill
- IV Modern Theory and Practice: Economic Analysis and Repropertization
- A The 1946 Lanham Act: Monopoly Phobia Well Cured
- B The Economization of US Trademark Law
- C Modern Propertization and Repropertization
- Section 2 Interstate Trademark and Unfair Competition Law
- I The "Market Universality" of Trademark Rights
- A A. Bourjois &
- Co. v. Katzel: The One-Way Street of Trademark Extension
- B Tea Rose/Rectanus: The Doctrine of Nonterritorial Rights
- C Holmes Concurring: A "Passive Figurehead" of State Sovereignty
- II The Federal Common Law of Trademarks and the Erie Doctrine
- A The Traditional Hodgepodge of State and Federal Common Law
- B The Erie Impact: The "Passive Figurehead" of State Sovereignty Reloaded
- III The 1946 Lanham Act: An Innovation of Almost Territorial Rights
- A The Common Law Foundation of Federal Statutory Rights
- B Scholarly Distortions: A Mirage of "Territorial Extraterritoriality"
- IV Summary: Nonformalism and the Nonterritoriality of Trademarks
- Section 3 International Trademark and Unfair Competition Law
- I The Porosity of National Borders and International Goodwill Theory
- A The Well-Known Marks Doctrine: Transnational Goodwill Misappropriation
- B Rudolf Callmann: A Theory of International Unitary Goodwill.
- II Trademarks' Extraterritorial Scope: Steele v. Bulova Watch Co. and Its Progeny
- A The Epicenter of Extraterritoriality: Steele v. Bulova Watch Co.
- B The Steele Progeny: A Motley Crew of Circuit Court Tests
- III Doctrinal Analysis: Use-Based Rights and Commercial Effects
- A The Common Law Roots of Lanham Act Subject-Matter Jurisdiction
- B An Element of Modernity: The Effects-on-Commerce Factor
- IV A Bird's-Eye View: Taking Stock of Lanham Act Extraterritoriality
- A The Antitrust Gene: A Dominance of Effects
- B Common Law Goodwill Protection: Tea Rose/Rectanus Goes Global
- V Summary: An Era of International Trademark Propertization
- Conclusions
- 3 A Ragged Landscape of Theories
- Introduction
- Section 1 Traditional Civil Law Trademark Conflicts
- I The Principle of Territoriality
- II Analysis: The Curse of Formal Reasoning and Conduct Orientation
- Section 2 Modern Civil Law Unfair Competition Conflicts
- I The Marketplace Principle, Determination of Effects, and the De Minimis Rule
- A Collision-of-Interests and Substantive-Purpose Analysis
- B Multistate Scenarios: Determination of Marketplace Effects and De Minimis Limitations
- II Analysis: The Obsolescence of Tort Foundations
- Section 3 The New Paradigm-A Law of Market Regulation
- I Antitrust Conflicts Reloaded: The Effects Principle
- II Analysis: The Unboundedness of Unqualified Effects
- Section 4 Modern Soft Law-WIPO Recommendation, ALI Principles, and Others
- I Nonbinding Suggestions of Substantive Law and Conflicts Resolution
- A The Joint Recommendation Concerning Provisions on the Protection of Marks, and Other Industrial Property Rights in Signs, on the Internet
- B ALI Principles, CLIP Principles, and the Japanese Transparency Proposal
- II Analysis: "Chips off the Old Block"
- A The Joint Recommendation.
- B ALI Principles, CLIP Principles, and the Japanese Transparency Proposal
- Section 5 The American Scholarly Debate
- I Common Law Tradition and Transnational Market Protection
- A The General Tendency of Equitable Rights Limitlessness
- B The Nintendo Transformation: From Act-of-State-Doctrine to Substantive Dichotomy
- C The Revival of Territoriality: A Quasi Continental Choice-of-Law Approach
- D The "Domestic Extraterritoriality" of Statutory Trademark Rights
- E Tea Rose/Rectanus "Transnationalized": The Common Law Cross-Border Crusade
- F The Shift to Effects Testing: An Idea of Transnational Market Regulation
- II Analysis: Common Law Tradition Meets Extraterritorial Market Regulation
- Section 6 Substantivism and Transnational Uniform Law
- I Overview
- A Foundations
- B Modern Concepts of Substantivism in Intellectual Property Law
- C Nonterritorial Concepts: "Cyberlaw" and the "Collision of Rights"
- II Analysis: The Fata Morgana of Universal Policy
- Section 7 The Rediscovery of International Comity
- I The Comitas Approach
- II Analysis: A"Quadrature of the Circle"
- Conclusions
- 4 Substantive Policy: Convergent Foundations
- Introduction
- Section 1 Foundations-The Market Mechanism
- I The Concept of "Economic Competition"
- A The Legal Framework
- B The Rediscovery of Chaos
- C The Dynamics of Competition
- 1 A Tradition of Competitor Protection
- 2 The Advent of (Consumer) Decision Making
- 3 The Complementary Spheres of Transactional Freedom
- II The "Triangular" Structure of the Market Mechanism
- II The Stages of Consumer Decision Making and Transacting
- A Information Transmission
- B Information Processing
- C Implementation of the Consumer's Decision
- D Caveat: Limitations of Consumer Decision Making
- IV Summary
- Section 2 Implementation-Substantive Law
- I Tort and Unfair Competition Law.
- A The Mirage of Practical and Formal Differences
- B The Relativity of Protection Levels
- 1 Early Starting Point: Claims "against the World at Large"
- 2 United States: From Property to Policy and Back Again
- 3 Germany: The Eternal Dichotomy of Rights and Competition
- C The Heterogeneity of Policies: Vertical and Horizontal Competition
- 1 Two Types of Unfair Competition Cases and Regulatory Policies
- 2 Clarification: The Horizontality of Neminem Laedere
- D Summary
- II Antitrust and Unfair Competition Law
- III The Intellectual Property Dichotomy: Innovation vs. Competition
- A The Mistaken Concept of Intellectual Property Uniformity
- 1 Historical Remnants: The "Immaterialization" of Trademarks
- 2 Current Doctrine: Intellectual Property Homogeneity
- B Rectification: A Grounded Intangibility of Trademarks
- 1 The Difference in Intellectual Property Incentive Structures
- 2 An Apparent Exception: The Trademark Register
- C Summary
- IV Trademark and Unfair Competition Law: Framing the Information Infrastructure
- A The Illusion of aFormal Divergence
- 1 Recapitulation: Trademark Property vs. Consumer Protection
- 2 Cracks in the Foundation: ARemerger of the Fields
- a The Statutory Framework: Unfair Commercial Practices Directive
- b The Consolidation of Interests: Depropertization and Desocialization
- c The Practical Picture: A Subtle Recapture
- d The Relicts of Antiquity: Pockets of Resistance
- e The Myth of the Public Samaritan
- 3 Summary
- B The Structural Congruency of Trademark and Unfair Competition Law
- 1 The Common Core: Information Economization
- 2 Beyond Confusion: Alternative Theories of Trademark Protection
- 3 Two Sides of the Coin: Law and Equity in Market Communication
- C Summary
- Section 3 Application-Functional Structures in Trademark and Unfair Competition Doctrine.
- I Trademark Protection.
