The metail economy : 6 ways to transform your business to leverage evolving me-centric consumer behavior

The metail economy 6 ways to transform your business to leverage evolving me-centric consumer behavior

Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today's Metail economy Armed with computers, tablets, smartphones, and social media, today's consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand,...

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Bibliographic Details
Other Authors: Bines, Joel, author (author)
Format: eBook
Language:Inglés
Published: New York, New York : McGraw-Hill Education [2022]
Subjects:
Consumer behavior.
Consumer satisfaction.
Retail trade > Management.
Organizational change.
Success in business.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009644320306719
Table of Contents:
  • When retail was king
  • Then along came the internet
  • The quantum consumer revolution
  • Cost--give me a steal
  • Convenience--make it easy for me
  • Category expert--show me what you know
  • Customization--that made-for-me feeling
  • Curation--that chosen-for-me feeling
  • Community--make me feel at home
  • What to do on Monday morning?

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