The AMA handbook of public relations
Along with business-and the rest of the world-public relations has changed in the digital age.
| Main Author: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
New York :
AMACOM
c2010.
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| Edition: | 1st ed |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009644315606719 |
Table of Contents:
- Contents; Foreword; Acknowledgments; Introduction; SECTION ONE: PREREQUISITES FOR DIGITAL COMMUNICATIONS; SECTION TWO: REACHING OUT; SECTION THREE: THE BROADER PR SPECTRUM; SECTION FOUR: MAKING IT HAPPEN; Afterword; Appendix: Tactics for Keeping Up Digitally; Noteworthy Resources; Index; About the Author
