Social media marketing for dummies
Learn how easy it is for your market to get your message Nowadays, if you're not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog-even celebrities! With the popularity of social networking comes the need to learn about social med...
| Otros Autores: | , , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley Publishing, Inc
2010.
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| Colección: | --For dummies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009644315206719 |
Tabla de Contenidos:
- Social Media Marketing FOR Dummies®; About the Author; Author's Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; Conventions Used in This Book; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Getting Social with Your Marketing; Chapter 1: Understanding Social Influence Marketing; Defining Social Influence Marketing; Comparing Social Influence Marketing with Other Marketing Efforts; Taking Social Influence Beyond Marketing; Chapter 2: The Lay of the SIM Land; Measuring the Size of the Social Web
- Identifying High-Traffic SitesClassifying Consumer Activities; Researching Your Customers' Online Activities; Analyzing Competitor Efforts; Researching Your Competitor's Campaign Support; All Consumers Are Not Created Equal; Chapter 3: Getting in the Social Influence Marketing Frame of Mind; Putting SIM in the Context of the Marketing Funnel; Treating SIM Differently from Brand Marketing; Part II: Practicing SIM in the Social Web; Chapter 4: Launching SIM Campaigns; Discovering the Types of SIM Campaigns; Recognizing What Makes a Good SIM Campaign; Participating - Four Rules of the Game
- Killing the Campaign Expiry DateMonitoring Brands and Conversations; Responding to Criticism; Chapter 5: Developing Your SIM Voice; Figuring Out Why You Need a SIM Voice; Defining SIM Voice Characteristics; Distinguishing Between SIM Voices and Brand Voices; Outlining SIM Voice Objectives; Choosing the Owner of Your Organization's SIM Voice; Crowdsourcing SIM Voices with Guidelines; Chapter 6: Reaching Your Audience and Their Influencers on the Major Social Platforms; Finding the Right Platforms; Looking at Marketing Strategies for Facebook; Discovering Marketing Strategies for MySpace
- Marketing on TwitterCreating a YouTube Strategy; Chapter 7: Marketing via Niche Networks and Online Influencers; Exploring the Niche Social Networks; Finding the Right Social Platforms; Moving Beyond the Platforms and the Blogosphere; Taking Care of the Unpaid Media Basics; Chapter 8: Accounting for the Influencers; Knowing the Expert Influencers; Reaching the Expert Influencers; Tapping into the Referent Influencers; Reaching the Referent Influencers; Tapping into the Positional Influencers; Translating Influence to the Offline World; Part III: Old Marketing Is New Again with SIM
- Chapter 9: Practicing SIM on Your Web SiteMoving Away from Microsites; Making the Campaign and the Web Site Work Together; Rethinking Your Web Site; Bringing the Social Graph to Your Web Site; Tips and Tricks for Web Site SIM; Chapter 10: Becoming an Authentic and Engaged Advertiser; Social Advertising: A Potential Online Advertising Game Changer; Appvertisements and How They Can Work for You; Getting Your Appvertisement Noticed; Making Paid and Earned Media Work Together; SIM Working with TV; Chapter 11: Building a SIM Mobile Campaign; Looking at Consumer Trends in Mobile
- Understanding the Many Paths within the Mobile Channel
