The Practice of Government Public Relations

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Governmen...

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Detalles Bibliográficos
Otros Autores:	Lee, Mordecai, editor (editor), Neeley, Grant , editor, Stewart, Kendra , editor
Formato:	Libro electrónico
Idioma:	Inglés
Publicado:	Boca Raton, FL : Routledge [2017].
Edición:	First edition
Colección:	Public administration and public policy.
Materias:	Communication in public administration > United States. Communication in public administration. Government publicity > United States. Government publicity. Public relations and politics > United States. Public relations and politics.
Ver en Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009644314506719

Tabla de Contenidos:

Front Cover; Contents; CD-ROM Contents; Preface; Editors; Contributors; Chapter 1: Introduction; Chapter 2: Government Public Relations: What Is It Good For?; Chapter 3: Media Relations; Chapter 4: Government Websites; Chapter 5: Public Information Campaigns; Chapter 6: Crisis Public Relations for Government Communicators; Chapter 7: Web 2.0; Chapter 8: Strategic Communication Planning; Chapter 9: Ethics in Government Public Relations; Chapter 10: Doing Right and Avoiding Wrong with the Law and Politicians; Chapter 11: Internal Public Relations for Personal and Program Success
Chapter 12: Using Monitoring and Evaluation to Measure Public Affairs EffectivenessChapter 13: Conclusion; Back Cover

The Practice of Government Public Relations

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