| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
[2021]
|
| Edición: | Sixth edition |
| Colección: | --For dummies.
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009644274306719 |
Tabla de Contenidos:
- Intro
- Title Page
- Copyright Page
- Table of Contents
- Introduction
- About This Book
- Foolish Assumptions
- Icons Used in This Book
- Beyond the Book
- Where to Go from Here
- Part 1 Understanding LinkedIn Basics
- Chapter 1 Looking into LinkedIn
- Understanding Your New Contact Management and Networking Toolkit
- Keeping track of your contacts
- Understanding the different degrees of network connections
- Discovering What You Can Do with LinkedIn
- Building your brand and profile
- Looking for a job now or later
- Finding out all kinds of valuable information
- Expanding your network
- Navigating LinkedIn
- Touring the top navigation bar
- Looking at the Settings &
- Privacy page
- Understanding LinkedIn Costs and Benefits
- Weighing free versus paid accounts
- Comparing the paid accounts
- Upgrading to a premium account
- Chapter 2 Signing Up and Creating Your Account
- Joining LinkedIn
- Joining with an invitation
- Joining without an invitation
- Completing the sign-up process
- Building Your Network
- Chapter 3 Completing Your Profile
- Adding a Summary and Basic Information
- Updating the basic information sections
- Writing your summary first
- Completing Your Summary
- Adding More Profile Sections
- Adding a Position
- Reporting Your Education
- Setting Your Profile URL and Public View
- Part 2 Finding Others and Getting Connected
- Chapter 4 Discovering and Building Your Network
- Searching Your First-Degree Connections
- Searching the LinkedIn Network
- Starting with basic search options
- Advanced searching with filters
- Performing advanced searches
- Saving searches for future use
- Chapter 5 Growing Your Network
- Building a Meaningful Network
- Importing Contacts into LinkedIn
- Importing a contacts list from your email system
- Checking for members.
- Finding classmates
- Using the People You May Know feature
- Browsing your connections' networks
- Sending Connection Requests
- Sending requests to existing members
- Understanding why you shouldn't use canned invitations
- Sending requests to nonmembers
- Communicating the value of joining LinkedIn
- Removing people from your network
- Accepting (or Gracefully Declining) Invitations
- Chapter 6 Managing Messages and InMail
- Using InMail versus Using LinkedIn Messages
- Understanding LinkedIn messages
- Understanding your inbox
- Getting to know InMail
- Sending InMail
- Managing Invitations
- Tracking sent invitations
- Tracking received invitations
- Setting Up an Introduction
- Planning your approach to each person
- Sending an introduction request message
- Managing Introduction Requests
- Accepting requests and forwarding the introduction
- Gracefully declining requests
- Chapter 7 Interacting with and Endorsing Your Network
- Interacting with Your Network
- Creating a status update to stay connected
- Interacting with status updates
- Giving and Receiving Endorsements on LinkedIn
- Endorsing someone on LinkedIn
- Accepting endorsements on LinkedIn
- Managing your skills and endorsements
- Part 3 Growing and Managing Your Network
- Chapter 8 Understanding Your News Feed
- Understanding the News Feed
- Configuring Your News Feed
- Setting Up Digest Notifications
- Writing an Article on LinkedIn
- Managing Post Interactions
- Chapter 9 Exploring the Power of Recommendations
- Understanding Recommendations
- Writing Recommendations
- Choose wisely, grasshopper: Deciding whom to recommend
- Look right here: Making your recommendation stand out
- Creating a recommendation
- Requesting Recommendations
- Choosing whom to ask
- Creating a polite recommendation request.
- Gracefully Declining a Recommendation (or a Request for One)
- Managing Recommendations
- Editing or removing recommendations you've made
- Handling new recommendations you've received
- Removing or requesting to revise a recommendation
- Chapter 10 Accessing LinkedIn with a Mobile Device
- Surveying the LinkedIn Mobile App
- Installing Any LinkedIn Mobile App
- Breaking Down the Sections of the LinkedIn Mobile App
- Connecting Your App Usage with Website Usage
- Chapter 11 Configuring Settings Like a Pro
- Using the Settings &
- Privacy Page as a Command Console
- Starting with Basic Account Changes
- Controlling Visibility and Privacy Settings
- Finalizing Your LinkedIn Communications Settings
- Chapter 12 Using LinkedIn with Your Internet Activities
- Exporting LinkedIn Connections to Your Email Application
- Creating your contacts export file in LinkedIn
- Exporting contacts to Office 365
- Exporting contacts to Outlook (non-Office-Suite version)
- Exporting contacts to Gmail
- Exporting Your Profile and Badge
- Exporting your profile to a PDF file
- Creating a public profile badge for other websites
- Part 4 Finding Employees, Jobs, and Companies
- Chapter 13 Finding Employees
- Managing Your Job Listings
- Posting a job listing
- Advertising your job listing to your network
- Reviewing applicants
- Screening Candidates with LinkedIn
- Using Strategies to Find Active or Passive Job Seekers
- Chapter 14 Finding a Job
- Searching for an Open Position
- Tuning Up Your Profile and Network to Make a Good Impression
- Preparing Your Profile and Account Settings for Job Searches
- Checking your profile's visibility
- Optimizing your profile
- Involving LinkedIn in Job Search Strategies
- Leveraging connections
- Finding people with the same or similar job
- Taking advantage of your alma mater.
- Finding target company referrals
- Chapter 15 Following Companies
- Searching for Companies
- Putting Your Company on LinkedIn
- Adding a Company page to LinkedIn
- Part 5 Using LinkedIn for Everyday Business
- Chapter 16 Getting Connected with Groups
- Reaping the Benefits of Groups
- Understanding the Two Types of Groups
- Joining a Group
- Starting and participating in group discussions
- Viewing a group's membership list
- Creating a Group
- Setting Up the Group and Inviting Members
- Building and managing your member list
- Crafting your invitation email
- Approving members to your group
- Chapter 17 Implementing Sales and Marketing Techniques
- Marketing Yourself through LinkedIn
- Optimizing your profile
- Marketing yourself to your network
- Marketing Your Business through LinkedIn
- Using online marketing tactics with LinkedIn
- Mining for Clients
- Generating leads with the Advanced People search
- Finding the decision-maker
- Closing the Deal
- Preparing for the client meeting
- Reporting a positive sale
- Chapter 18 Using LinkedIn Ads
- Understanding LinkedIn Ads
- Finding Out about Filtering Options
- Creating an Ad Campaign
- Managing Your Ad Campaign
- Chapter 19 Discovering Creative Uses of LinkedIn
- Mashing LinkedIn with Other Services
- LinkedIn and Google Alerts
- LinkedIn Archives and Data Syncing
- LinkedIn and WordPress work together
- Building Your Focus Group
- Using Location-Based LinkedIn Ideas
- Building your network before moving to a new city
- Arranging face-to-face meetings when traveling
- Networking with LinkedIn . . . in person!
- Part 6 The Part of Tens
- Chapter 20 Ten LinkedIn Do's and Don'ts
- Do Keep Your Profile Complete and Current
- Don't Use Canned Invitations
- Don't Expect Everyone to Network as You Do
- Do Your Homework.
- Do Give LinkedIn Messages Equal Importance
- Don't Spam
- Do Make New Connections
- Do Cross-Promote
- Do Add Value to the Process
- Don't Confuse Quantity with Quality
- Chapter 21 Ten LinkedIn Resources
- The Official LinkedIn Blog
- LinkedIn Integrations with Zapier
- LinkedIn Marketing Solutions
- LinkedIn YouTube Channel
- Linked Intelligence
- LinkedIn Speaker Series Podcast
- LinkedIn Plugins
- Social Media Examiner
- TextExpander
- Buffer
- Index
- EULA.
