Data science for marketing analytics : a practical guide to forming a killer marketing strategy through data analysis with Python

Data science for marketing analytics a practical guide to forming a killer marketing strategy through data analysis with Python

This book on marketing analytics with Python will quickly get you up and running using practical data science and machine learning to improve your approach to marketing. You'll learn how to analyze sales, understand customer data, predict outcomes, and present conclusions with clear visualizati...

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Detalles Bibliográficos
Otros Autores: Baig, Mirza Rahim, author (author), Govindan, Gururajan, author, Shrimali, Vishwesh Ravi, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Birmingham ; Mumbai : Packt Publishing [2021]
Edición:Second edition
Materias:
Consumer behavior > Data processing.
Marketing > Data processing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009644273206719
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  • Data Science for Marketing Analytics: A practical guide to forming a killer marketing strategy through data analysis with Python

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