Data science for marketing analytics : a practical guide to forming a killer marketing strategy through data analysis with Python

Data science for marketing analytics a practical guide to forming a killer marketing strategy through data analysis with Python

This book on marketing analytics with Python will quickly get you up and running using practical data science and machine learning to improve your approach to marketing. You'll learn how to analyze sales, understand customer data, predict outcomes, and present conclusions with clear visualizati...

Full description

Bibliographic Details
Other Authors: Baig, Mirza Rahim, author (author), Govindan, Gururajan, author, Shrimali, Vishwesh Ravi, author
Format: eBook
Language:Inglés
Published: Birmingham ; Mumbai : Packt Publishing [2021]
Edition:Second edition
Subjects:
Consumer behavior > Data processing.
Marketing > Data processing.
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009644273206719
Description
Summary:This book on marketing analytics with Python will quickly get you up and running using practical data science and machine learning to improve your approach to marketing. You'll learn how to analyze sales, understand customer data, predict outcomes, and present conclusions with clear visualizations.
Physical Description:1 online resource (637 pages)
ISBN:9781800563889

Similar Items