APA (7th ed.) Citation

Turner, J., & Moxley, C. (2022). An audience of one: Drive superior results by making the radical shift from mass marketing to one-to-one marketing. McGraw Hill.

Chicago Style (17th ed.) Citation

Turner, Jamie, and Chuck Moxley. An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-one Marketing. New York: McGraw Hill, 2022.

MLA (9th ed.) Citation

Turner, Jamie, and Chuck Moxley. An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-one Marketing. McGraw Hill, 2022.