Brand equity & advertising advertising's role in building strong brands
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Hillsdale, N.J. :
Lawrence Erlbaum Associates
1993
|
| Series: | Advertising and consumer psychology
|
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009643340306719 |
