Cita APA (7a ed.)

Aaker, D. A., & Biel, A. L. e. l. (1993). Brand equity & advertising: Advertising's role in building strong brands. Lawrence Erlbaum Associates.

Cita Chicago Style (17a ed.)

Aaker, David A., y Alexander L. editor literari Biel. Brand Equity & Advertising: Advertising's Role in Building Strong Brands. Hillsdale, N.J.: Lawrence Erlbaum Associates, 1993.

Cita MLA (9a ed.)

Aaker, David A., y Alexander L. editor literari Biel. Brand Equity & Advertising: Advertising's Role in Building Strong Brands. Lawrence Erlbaum Associates, 1993.