Cita APA (7a ed.)

Aaker, D. A. a. (2008). Spanning Silos: The new CMO Imperative. Harvard Business School Press.

Cita Chicago Style (17a ed.)

Aaker, David A. autor. Spanning Silos: The New CMO Imperative. Boston, Massachusetts: Harvard Business School Press, 2008.

Cita MLA (9a ed.)

Aaker, David A. autor. Spanning Silos: The New CMO Imperative. Harvard Business School Press, 2008.