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Bibliographic Details
Main Author: Batra, Rajeev (-)
Other Authors: Myers, John G., Aaker, David A.
Format: Book
Language:Inglés
Published: Upper Saddle River (N.J.) : Prentice Hall cop. 1996
Edition:5th ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009639439006719
Description
Physical Description:XIII, 754 p. : il. ; 24 cm
Bibliography:Índex
Bibliografia
ISBN:9780133057157