Cita APA (7a ed.)

Batra, R., Myers, J. G., & Aaker, D. A. (1996). Advertising management (5th ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Batra, Rajeev, John G. Myers, y David A. Aaker. Advertising Management. 5th ed. Upper Saddle River (N.J.): Prentice Hall, 1996.

Cita MLA (9a ed.)

Batra, Rajeev, et al. Advertising Management. 5th ed. Prentice Hall, 1996.