Cita APA (7a ed.)

Lodish, L. M. a., Morgan, H. L., & Archambeau, S. (2007). Marketing that works: How entrepreneurial marketing can add sustainable value to any sized company. Wharton School Pub.

Cita Chicago Style (17a ed.)

Lodish, Leonard M. autor, Howard Lee Morgan, y Shellye Archambeau. Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company. Upper Saddle River, N.J.: Wharton School Pub, 2007.

Cita MLA (9a ed.)

Lodish, Leonard M. autor, et al. Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company. Wharton School Pub, 2007.