Retailization brand survival in the age of retailer power
Illustrating how brand power is slowly and inexorably being replaced by retailer power, this book reveals how successful brands sell themselves in modern day's evolving marketplace. It also shows how to transform the entire organization from top to bottom in order to regain brand power.
| Other Authors: | , , |
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| Format: | Book |
| Language: | Inglés |
| Published: |
London ; Philadelphia :
Kogan Page
2009
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009639437906719 |
| Summary: | Illustrating how brand power is slowly and inexorably being replaced by retailer power, this book reveals how successful brands sell themselves in modern day's evolving marketplace. It also shows how to transform the entire organization from top to bottom in order to regain brand power. |
|---|---|
| Item Description: | Índex |
| Physical Description: | xviii, 221 pàgines : il·lustracions ; 24 cm |
| Bibliography: | Bibliografia (pàges 199-209) |
| ISBN: | 9780749453367 |
