Answering the ultimate question how Net Promoter can transform your business

Fred Reichheld's 2006 book The Ultimate Question, that question being, ""How likely is it that you would recommend this company to a friend or colleague?""-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and &...

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Bibliographic Details
Main Author: Brooks, Laura L., 1963- (-)
Other Authors: Owen, Richard, 1965-
Format: eBook
Language:Inglés
Published: San Francisco, CA : Jossey-Bass c2009.
Edition:1st ed
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009634677006719

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