Marketing plans what to know and do to make a successful plan
'Brilliant Marketing Plans' provides a practical toolkit to help marketing practitioners and non-specialists develop effective marketing plans that work. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task.
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Harlow, England :
Prentice Hall
[2011]
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| Edition: | First edition |
| Series: | Brilliant.
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| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009634675106719 |
| Summary: | 'Brilliant Marketing Plans' provides a practical toolkit to help marketing practitioners and non-specialists develop effective marketing plans that work. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (xii, 255 p.) |
| ISBN: | 9781283334099 9786613334091 9780273756309 |
