Marketing plans what to know and do to make a successful plan
'Brilliant Marketing Plans' provides a practical toolkit to help marketing practitioners and non-specialists develop effective marketing plans that work. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task.
| Other Authors: | |
|---|---|
| Format: | eBook |
| Language: | Inglés |
| Published: |
Harlow, England :
Prentice Hall
[2011]
|
| Edition: | First edition |
| Series: | Brilliant.
|
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009634675106719 |
Table of Contents:
- Introduction : what makes a brilliant marketing plan?
- Speed up product development
- Launch a new product
- Add value with service
- Educate the market
- Reposition a company
- Take your business online
- Make the most of social media
- Improve sales force performance
- Reduce the sales cycle
- Develop key account business
- Manage customer partnerships effectively
- Improve distributor performance
- Control competitors
- Enhance the customer experience
- Strengthen customer relationships
- Conclusion : keep tuned to the market.
