Marketing plans what to know and do to make a successful plan

'Brilliant Marketing Plans' provides a practical toolkit to help marketing practitioners and non-specialists develop effective marketing plans that work. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task.

Detalles Bibliográficos
Otros Autores: Linton, Ian, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Harlow, England : Prentice Hall [2011]
Edición:First edition
Colección:Brilliant.
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009634675106719

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