Cita APA (7a ed.)

Walter, E., & Gioglio, J. (2019). The laws of brand storytelling: Win -- and keep -- your customers' hearts + minds. McGraw-Hill Education.

Cita Chicago Style (17a ed.)

Walter, Ekaterina, y Jessica Gioglio. The Laws of Brand Storytelling: Win -- and Keep -- Your Customers' Hearts + Minds. New York: McGraw-Hill Education, 2019.

Cita MLA (9a ed.)

Walter, Ekaterina, y Jessica Gioglio. The Laws of Brand Storytelling: Win -- and Keep -- Your Customers' Hearts + Minds. McGraw-Hill Education, 2019.