The widest net unlock untapped markets and discover new customers right in front of you
Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile-aiming all their sales and marketing efforts towards this single ty...
Otros Autores: | |
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Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
New York, NY :
McGraw-Hill Education
[2021]
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Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009633607806719 |
Tabla de Contenidos:
- Step One: Find the Mission at Your Root
- Step Two: Identify Your Values
- Step Three: Describe the Customer of Your Dreams
- Step Four: The Offer They Can't Refuse
- Step Five: The Watering Holes Where They Gather
- Step Six: The Seeds You Plant
- Step Seven: The Beacon You Light
- Step Eight: The Sales You Make
- Step Nine: The Partnerships You Form
- Step Ten: The Ecosystem You Protect.