The widest net unlock untapped markets and discover new customers right in front of you

Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile-aiming all their sales and marketing efforts towards this single ty...

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Detalles Bibliográficos
Otros Autores: Slim, Pamela, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York, NY : McGraw-Hill Education [2021]
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009633607806719
Tabla de Contenidos:
  • Step One: Find the Mission at Your Root
  • Step Two: Identify Your Values
  • Step Three: Describe the Customer of Your Dreams
  • Step Four: The Offer They Can't Refuse
  • Step Five: The Watering Holes Where They Gather
  • Step Six: The Seeds You Plant
  • Step Seven: The Beacon You Light
  • Step Eight: The Sales You Make
  • Step Nine: The Partnerships You Form
  • Step Ten: The Ecosystem You Protect.