| Sumario: | As Salesforce orgs mature over time, data management and integrations are becoming more challenging than ever. This book follows a hands-on approach to managing data and tracking the performance of your Salesforce org. Youll start by understanding the role and skills required to become a successful data architect. It focuses on data modeling concepts, how to apply them in Salesforce, and how they relate to objects and fields in Salesforce. Youll learn the intricacies of managing data in Salesforce, starting from understanding why Salesforce has chosen to optimize for read rather than write operations. After developing a solid foundation, youll explore examples and best practices for managing your data. Youll understand how to manage your master data and discover what the Golden Record is and why it is important for organizations.
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