Choose your customer : how to compete against the digital giants and thrive

Choose your customer how to compete against the digital giants and thrive

"Two top specialists in profitable growth and innovative customer-supplier relationships show companies of all sizes how to compete with the tech giants-by choosing and providing peerless value to the right customers for long-term success. Every year, managers at companies large and small are f...

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Detalles Bibliográficos
Otros Autores: Byrnes, Jonathan L. S., author (author), Wass, John S., author
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : McGraw-Hill [2021]
Materias:
Customer relations > Management.
Consumer behavior.
Corporate profits.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631674506719
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright Page
  • Dedication
  • Contents
  • Acknowledgments
  • Introduction
  • Part I The End of an Era
  • 1 Today's Flood of Change
  • Part II Choose your Customer
  • 2 Navigate the Currents of Change
  • 3 Build your Strategic High Ground
  • 4 Manage to Thrive in a Period of Crisis
  • Part III Align your Company
  • 5 Create a Winning Customer Value Footprint
  • 6 Own your Customer High Ground
  • 7 Develop the Right Customer Relationships
  • Part IV Manage to Win
  • 8 Manage at the Right Level
  • 9 Become a Value Entrepreneur
  • Index.

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