How to Sell Online
THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS. Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best kept secrets on how to grow your online...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Pearson Business
2016.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631630506719 |
Tabla de Contenidos:
- About the author
- Acknowledgements
- Foreword
- Aretail truths
- Some things never change
- Getting technology to work for you
- Understanding your demographics
- Starting to use social media and PR
- Presenting products andservices online
- The checkout journey
- Make your brand your customers
- Deep dive : global payment alternatives
- Expert commentary : expanding internationally
- Inventory management
- Delivery delight
- Beefing up security
- Hall of fame.
