Agile PR : expert messaging in a hyper-connected, always-on world

Agile PR expert messaging in a hyper-connected, always-on world

Bloggers, influencers, citizen journalists…today’s news landscape is crowded and constantly changing. As a PR professional, how do you match your message to the medium and ensure that it gets heard above the noise? Public relations maverick Marian Salzman goes behind the scenes of creative power hou...

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Detalles Bibliográficos
Otros Autores: Salzman, Marian L., author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : AMACOM, American Management Association [2017]
Edición:1st edition
Colección:Gale eBooks
Materias:
Public relations.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631628606719
Tabla de Contenidos:
  • PR2020: a media toolkit
  • Tell me a story: the importance of engagement
  • Crafting the news: artful persuasion
  • Blow up the Internet
  • Massaging the message
  • Power to the people: giving your brand a personality
  • Cause is the new celebrity: doing good to do well
  • Going global
  • Go big and stay home: global versus hyperlocal
  • The new relations in public relations
  • The rules of regulation
  • Keep calm and manage on: crisis management
  • Measurement: as simple as three letters?
  • Trendspotting: forecasting the future
  • The future of public relations: new definitions.

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