Agile PR expert messaging in a hyper-connected, always-on world

Bloggers, influencers, citizen journalists…today’s news landscape is crowded and constantly changing. As a PR professional, how do you match your message to the medium and ensure that it gets heard above the noise? Public relations maverick Marian Salzman goes behind the scenes of creative power hou...

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Detalles Bibliográficos
Otros Autores: Salzman, Marian L., author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : AMACOM, American Management Association [2017]
Edición:1st edition
Colección:Gale eBooks
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631628606719

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