Hooked
In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Pearson Education Limited
2016.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631606206719 |
Tabla de Contenidos:
- About the author
- Thanks and acknowledgements
- Let's get hooked
- An introduction
- The science of communication
- The brain
- Invite attention
- Primal
- Affective
- Self-relevant
- Surprising
- Ignite thinking
- Mystery
- Ease
- Narrative
- Incite action
- Memory
- Autopilot
- Priming
- Putting it to use
- Your kit for crafting the perfect communication
- The psych of like
- Direct mail
- In the office
- Test, test, test
- Conclusion.
