Social media data mining and analytics
Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Social M...
| Otros Autores: | , , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Indiana :
Wiley
2019.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631557506719 |
Tabla de Contenidos:
- Users : the who of social media
- Networks : the how of social media
- Temporal processes : the when of social media
- Content : the what of social media
- Processing large datasets
- Learn, map, and recommend
- Conclusions.
