The analytic hospitality executive implementing data analytics in hotels and casinos
"This book will help decision makers within the hospitality/gaming industries understand big data and analytics as they apply to their industry. It will provide practical tips for incorporating analytics into existing business processes as well as assist managers discover where they can drive v...
| Other Authors: | , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
Hoboken, New Jersey :
Wiley
2017.
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| Edition: | 1st edition |
| Series: | Wiley and SAS business series.
THEi Wiley ebooks. |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631556506719 |
| Summary: | "This book will help decision makers within the hospitality/gaming industries understand big data and analytics as they apply to their industry. It will provide practical tips for incorporating analytics into existing business processes as well as assist managers discover where they can drive value in their organization via advanced analytics. The book will also contain tips and tools for creating a strategic analytic culture as opposed to silos of analytic competence and it will help identify which data sources will provide value to their organization and how to turn that information into insights"-- Provided by publisher. |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (433 p.) |
| Format: | Access using campus network via VPN at home (THEi Users Only). |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119224921 9781119224938 9781119162308 |
