Beacon Technologies The Hitchhiker's Guide to the Beacosystem
Learn the key standards—iBeacon, Eddystone, Bluetooth 4.0, and AltBeacon—and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs. Proximit...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Berkeley, CA :
Apress
2016.
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| Edición: | 1st ed. 2016. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631511706719 |
Tabla de Contenidos:
- Intro; Contents at a Glance; Contents; Foreword; About the Author; About the Contributors; About the Technical Reviewer; Acknowledgments; Preface; Chapter 1: Introduction; Chapter 2: Orientation; Chapter 3: Digital Physical Convergence; Chapter 4: Beacosystem Framework; Chapter 5: Standards; Chapter 6: Chipsets: Understanding the Main Building Block in a Beacon; Chapter 7: Choosing the Right Beacon; Chapter 8: Beacon Deployment Considerations: The 10 Ps; Chapter 9: Designing with Management in Mind; Chapter 10: Designing an Analytics Architecture to Leverage Proximity Data
- Chapter 11: Designing with Privacy in MindChapter 12: Orchestration: Making Beacons Behave More Intelligently; Chapter 13: Understanding Beacon Networks; Chapter 14: A Programmatic Advertising Primer; Chapter 15: Understanding the Integration of Mobile, Beacons, and Out-of-Home Media; Chapter 16: Alternative Technologies to Bluetooth Beacons; Chapter 17: Geofencing: Everything You Need to Know; Chapter 18: Barcodes, QR Codes, NFC, and RFID; Chapter 19: Augmenting Beacons with Cellular Network Technologies; Chapter 20: Where Beacons Are Making a Difference
- Chapter 21: Using Beacons in PaymentsChapter 22: The Future, Standards, and IP: Please Stop Killing Us; Index; A Great Leap Forward; Servers, Smartphones, and Beacons; Business and Technical Readers; Online Resources; New Experiences Created with Bluetooth Beacons; Apple; Where Are We? Crossing the Chasm; Summary; Inputting to the IoT; Outputs from the IoT; Location as Context for Mobile Apps; Automated Retail; Ecommerce Meets Bricks and Mortar; The Help Button and e911; Standards; Chipsets and Beacons; Fleet Management; Payments; Beacon Commerce Networks; Standards Overview
- The Bluetooth StandardiBeacon, You Beacon, We All Beacon; AltBeacon: An Open Source Standard; Google's Eddystone; Eddystone URL and the Physical Web; One Beacon, Multiple Standards; Summary; Who Cares About the Chip in a Beacon?; Chips, Chipsets, SoCs, and Modules; Some History and Gossip; Attributes of Bluetooth Smart Chipsets; Summary; So Many Vendors, So Little Time; A Platform Decision; Volume; Summary; Planning; Placement; Propagation; Procurement; Permission; Privacy/Public Notices; Process; People; Summary; Fleet Management Functions; Fleet Management Standards; Summary; Big Data
- Smartphones Changing AnalyticsTypes of Analytics Software; Key Location Analytics Players; A Dimensional Data Model for Beacon Analytics; Case Study: AreaMetrics; Implications; The Current Legal Landscape; The Legal Framework in the United States; The Legal Framework in the EU; Suggestions for Best Practice; Summary: What the Future Will Look Like; What to look For; Looking to Smarter Content: Turning Hardware Into Engagement; Summary; The Value of the Network; Beacon Directories; Beacon Access Networks; Beacon Commerce Networks; Summary; Some History
- Data As the Core Building Block for Programmatic Advertising
