How innovation really works using the trillion-dollar R&d fix to drive growth
Are you spending too much on R&D? Too little? Is your innovation program successful? And how do you measure that success? Your company is spending millions on R&D every year, but despite your best efforts, that R&D isn’t driving growth. If you’re like 95% of firms, you aren’t investing t...
| Other Authors: | |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
New York :
McGraw-Hill
2017.
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| Edition: | 1st edition |
| Subjects: | |
| See on Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631471606719 |
Table of Contents:
- The problem: flying blind
- Misconception 1: small companies are more innovative
- Misconception 2: uncontested markets are good for innovation
- Misconception 3: spending more on R&D increases innovation
- Misconception 4: companies need more radical innovation
- Misconception 5: open innovation turbocharges R&D
- Misconception 6: R&D needs to be more relevant
- Misconception 7: Wall Street rewards innovation
- The promise of RQ: restoring growth
- Behind RQ: what it really is and how to find yours.
