How innovation really works using the trillion-dollar R&d fix to drive growth

Are you spending too much on R&D? Too little? Is your innovation program successful? And how do you measure that success? Your company is spending millions on R&D every year, but despite your best efforts, that R&D isn’t driving growth. If you’re like 95% of firms, you aren’t investing t...

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Detalles Bibliográficos
Otros Autores: Knott, Anne Marie, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : McGraw-Hill 2017.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631471606719

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