Goliath strikes back how traditional retailers are winning back customers from ecommerce startups
Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Re...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, New York State :
APress
[2020]
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| Edición: | 1st ed. 2020. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631462206719 |
Tabla de Contenidos:
- Part 1: Exploring Strategic Mindset by Industry
- Chapter 1: Introduction
- Chapter 2: Consumer Electronics
- Chapter 3: Video Entertainment
- Chapter 4: Newspapers
- Chapter 5: Groceries
- Chapter 6: Furniture
- Chapter 7: Logistics
- Part 2: Implications for Leaders
- Chapter 8: Leading Through Strategic Mindset
- Appendix: Notes.-.
