Goliath strikes back how traditional retailers are winning back customers from ecommerce startups
Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Re...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, New York State :
APress
[2020]
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| Edición: | 1st ed. 2020. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631462206719 |
