Influencer the science behind swaying others
Influencers' impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, New York ; London :
Routledge
[2021]
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631452406719 |
Tabla de Contenidos:
- Cover
- Half Title
- Title
- Copyright
- Contents
- About the Authors
- Foreword
- 1 Introduction to Influencers
- 2 Influencers in the Marketing Ecosystem
- 3 Endorsers and Influencers Clarifying the Boundaries
- 4 Who Are the Influencers?
- 5 How Influencers Are Regulated
- 6 Barriers and Challenges to Consider
- 7 How Influence Is Measured and Evaluated
- 8 The Future for Influencers
- Index.
