Digital Customer Experience Engineering Strategies for Creating Effective Digital Experiences

Customer experience engineering applied to the engineering department is rare, but needed. Most companies keep support, UX, engineering, product, and CX separate. To address this gap, this book highlights roles and techniques that are proven to accelerate issue detection and prevention by 30% or mor...

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Bibliographic Details
Other Authors:	Wiedenhoefer, Lars, author (author)
Format:	eBook
Language:	Inglés
Published:	Berkeley, CA : Apress 2021.
Edition:	1st ed. 2021.
Subjects:	User interfaces (Computer systems). Human-computer interaction. Customer relations—Management. Software engineering. Technological innovations. Production management. Business information services. User Interfaces and Human Computer Interaction. Customer Relationship Management. Software Engineering. Innovation and Technology Management. Operations Management. IT in Business.
See on Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631370506719

Table of Contents:

Chapter 1: The importance of acting today – getting digital experiences right is not optional
Chapter 2: Opportunities to optimize the structure of the traditional digital engineering feedback loop
Chapter 3: Digital customer experience engineering
Chapter 4: The goals and guiding principles
Chapter 5: Interactions with adjacent functions
Chapter 6: The how-to guide – a collection of essential techniques
Chapter 7: Useful tools for observability and insights
Chapter 8: Key metrics for successful digital engineering and customer quality and observability
Chapter 9: How to get started today.

Digital Customer Experience Engineering Strategies for Creating Effective Digital Experiences

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