UX strategy : product strategy techniques for devising innovative digital solutions

UX strategy product strategy techniques for devising innovative digital solutions

User experience (UX) strategy requires a careful blend of business strategy and UX design, and this hands-on guide offers an easy-to-apply framework for executing it. It is packed with product strategy tools and tactics to help you and your team craft innovative solutions that people want. This seco...

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Detalles Bibliográficos
Otros Autores: Levy, Jaime, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: O'Reilly Media, Inc 2021.
Edición:Second edition
Materias:
User interfaces (Computer systems) > Design.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631340606719
Tabla de Contenidos:
  • Intro
  • [ Preface ]
  • Chapter 1. What Is UX Strategy
  • The Evolution of the Term UX Strategy
  • Chapter 2. The Four Tenets of UX Strategy
  • How I Discovered My UX Strategy Framework
  • Tenet 1: Business Strategy
  • Tenet 2: Value Innovation
  • Tenet 3: Validated User Research
  • Tenet 4: Frictionless UX
  • Recap
  • Chapter 3. Defining the Initial Value Proposition
  • The Blockbuster Value Proposition
  • What Is a Value Proposition?
  • If You Don't Want to Live in a Fantasy World...
  • Recap
  • Chapter 4. Conducting Competitive Research
  • Learning Lessons, the Hard Way
  • Looking at the Competition to Uncover Nuggets
  • Understanding the Meaning of Competition
  • Researching All of the Competitive Data Points
  • Recap
  • Chapter 5. Analyzing the Competition
  • The Blockbuster Value Proposition, Part 2
  • What Is an Analysis?
  • It Is Time to Take a Stand
  • Recap
  • Chapter 6. Storyboarding Value Innovation
  • Timing Really Is Everything
  • Techniques for Value Innovation Discovery
  • Business Models, Value Innovation, and Online Dating
  • Recap
  • Chapter 7. Creating Prototypes for Experiments
  • Giving It Your Best Shot
  • How I Became an Experiment Addict
  • Defining Experiments Today
  • Rapid Prototyping for Value Proposition Validation
  • Recap
  • Chapter 8. Conducting Online User Research
  • March 2020 Timeline: Coping with Insanity
  • User Research Primer
  • The Three Main Phases of Online User Research
  • Recap
  • Chapter 9. Designing for Conversion
  • Funnel Business
  • Growth Hacking, Growth Design, and the Hook Model
  • Conducting Landing Page Experiments
  • Recap
  • Chapter 10. Denouement
  • Appendix: References
  • [ Index ]

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