Conducting methodical guerrilla user research without monkey business
Guerrilla User Research has gotten itself a bad rap because the way in which it is often conducted is not methodical. Through a Hollywood café case study, this presentation will outline exactly how to plan, conduct, and quickly analyze measurable feedback through cost-effective qualitative field res...
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| Idioma: | Inglés |
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O'Reilly Media, Inc
2016.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631323006719 |
