APA (7th ed.) Citation

Gold, C., & Tzuo, T. (2020). Fighting churn with data: The science and strategy of customer retention. Manning.

Chicago Style (17th ed.) Citation

Gold, Carl, and Tien Tzuo. Fighting Churn with Data: The Science and Strategy of Customer Retention. Shelter Island, New York: Manning, 2020.

MLA (9th ed.) Citation

Gold, Carl, and Tien Tzuo. Fighting Churn with Data: The Science and Strategy of Customer Retention. Manning, 2020.