Design, Culture, and Transformation—Design Thinking at IBM
In 2013, IBM, one of the world’s largest technology companies, set the mission to create a sustainable culture of design. The goal: bring a human-centered focus to thousands of product and service experiences. Doug Powell offers a look at how this 350,000-employee company implemented Design Thinking...
| Otros Autores: | |
|---|---|
| Formato: | |
| Idioma: | Inglés |
| Publicado: |
O'Reilly Media, Inc
2017.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631272306719 |
