Reputation management : the key to successful public relations and corporate communication

Reputation management the key to successful public relations and corporate communication

"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation ma...

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Detalles Bibliográficos
Otros Autores: Doorley, John, author (author), Garcia, Helio Fred, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York, NY : Routledge 2020.
Edición:Fourth edition
Materias:
Public relations.
Communication in organizations.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631245306719
Tabla de Contenidos:
  • Reputation management ; Ethics and communication ; Media relations / John Doorley, Helio Fred Garcia, and J. Peter Donald
  • Social media / by Deirdre Breakenridge
  • Organizational communication / Jeff Grimshaw, Tanya Mann, and Lynne Viscio
  • Government relations / Ed Ingle
  • Community & global relations ; Investor relations / Eugene L. Donati
  • Integrated communication / Tim P. McMahon
  • Issues management ; Crisis communication ; Corporate responsibility / Anthony P. Ewing
  • Public relations consulting / Louis Capozzi
  • Challenges and opportunities in corporate and organizational communication.

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