Cita APA (7a ed.)

Pennington, A. (2016). The customer experience book: How to design, measure and improve customer experience in your business (1st edition.). Pearson Education.

Cita Chicago Style (17a ed.)

Pennington, Alan. The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business. 1st edition. Harlow, United Kingdom: Pearson Education, 2016.

Cita MLA (9a ed.)

Pennington, Alan. The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business. 1st edition. Pearson Education, 2016.