The High Roller Experience How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approach Walking through Caesars in Las Vegas may seem like a dream—the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this “magical” experie...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
McGraw-Hill
2017.
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| Edición: | 1st edition |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631168106719 |
