Testing business ideas
A practical guide to effective business model testing. 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands...
| Otros Autores: | , , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J.:
Wiley
c2020.
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| Colección: | Strategyzer series.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631154706719 |
Tabla de Contenidos:
- 1 Design
- Design the Team
- Shape the Idea
- 2 Test
- Hypothesize
- Experiment
- Learn
- Decide
- Manage
- 3 Experiments
- Select an Experiment
- Discovery
- Validation
- 4 Mindset
- Avoid Experiment Pitfalls
- Lead through Experimentation
- Organize for Experiments
- Afterword.
