Cita APA (7a ed.)

Osterwalder, A., Smith, A., & Papadakos, T. (2020). Testing business ideas. Wiley.

Cita Chicago Style (17a ed.)

Osterwalder, Alexander, Alan Smith, y Trish Papadakos. Testing Business Ideas. Hoboken, N.J.: Wiley, 2020.

Cita MLA (9a ed.)

Osterwalder, Alexander, et al. Testing Business Ideas. Wiley, 2020.