Peak : how great companies get their mojo from Maslow

Peak how great companies get their mojo from Maslow

Proven principles for sustainable success, with new leadership insight PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Author Chip Conley, founder and former CEO of one of the worl...

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Detalles Bibliográficos
Otros Autores: Conley, Chip, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley 2017.
Edición:Second edition
Materias:
Psychology, Industrial.
Self-actualization (Psychology)
Employee motivation.
Success in business.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631143506719
Tabla de Contenidos:
  • Peak: How Great Companies Get Their Mojo from Maslow
  • Contents
  • Foreword
  • Introduction
  • Preface
  • Part One: Maslow and Me
  • Chapter 1: Toward a Psychology of Business
  • A Brief Primer on Maslow
  • Maslow in the Workplace
  • Taking Maslow to Heart
  • How This Book Is Organized
  • Chapter 2: Karmic Capitalism
  • The Workplace as a Mirror
  • Why Are We So Focused on the Short Term?
  • Satisfying Our Tendency Toward the Tangible
  • The Pursuit of Happiness at Work
  • Making the Hierarchy of Needs Tangible
  • Chapter 3: The Relationship Truths
  • Joie de Vivre's Web of Relationships
  • The Value of Relationships in the Workplace
  • Introducing the Relationship Truths
  • The Power of the Pyramid
  • Part Two: Relationship Truth 1: The Employee Pyramid
  • Chapter 4: Creating Base Motivation
  • The Base of the Employee Pyramid
  • Google Is Peaking
  • Bigger Than Money
  • How Solid Is the Base of Your Pyramid?
  • Chapter 5: Creating Loyalty
  • Why Recognition Rules
  • Creating a Culture of Recognition
  • Chapter 6: Creating Inspiration
  • A Swinging Company
  • Why Meaning Has Become More Meaningful
  • The Two Components of Meaning in the Workplace
  • Creating Meaning in the Day-to-Day Work
  • Part Three: Relationship Truth 2: The Customer Pyramid
  • Chapter 7: Creating Satisfaction
  • Using the Hierarchy of Needs to Understand Your Customer
  • The Nature of Customer Expectations
  • Satisfaction Doesn't Create Loyalty
  • Boutique Hotels as Disruptive Innovators
  • Joie de Vivre on the Brink of Disaster
  • Chapter 8: Creating Commitment
  • What Are Customer Desires?
  • Using Technology to Meet Desires
  • High-Tech, High-Touch Cultures
  • Creating a Great Service Culture
  • Chapter 9: Creating Evangelists
  • Peak's Apple and Harley-Davidson Customer Pyramids
  • Creating Your Own Customer Pyramid.
  • Understanding the Unrecognized Needs of Your Customer
  • Four Themes at the Top of the Customer Pyramid
  • Part Four: Relationship Truth 3: The Investor Pyramid
  • Chapter 10: Creating Trust
  • The Investor Pyramid Is Relevant to All Employees
  • Are Investors Human?
  • Attracting an Aligned Investor
  • Creating Transactional Alignment
  • The Definition of Effective Performance
  • Chapter 11: Creating Confidence
  • Emotionally Intelligent Investing
  • From Transaction to Collaboration
  • Creating an Emotional Connection with Investors
  • Chapter 12: Creating Pride of Ownership
  • How Big Is the Legacy Investor Market?
  • Purpose Drives Profit
  • Investing in Community Pays Off
  • Part Five: Putting the Truths into Action
  • Chapter 13: The Heart of the Matter
  • The Emergence of the Joie de Vivre Heart
  • Creating Corporate Culture
  • What's the Right Culture for Your Company?
  • Bringing It All Together
  • Chapter 14: Peak Leadership Practices
  • The Practices
  • Practice 1: Embody an Inherently Positive View of Human Nature
  • Practice 2: Create the Conditions for People to Live Their Calling
  • Practice 3: Promote and Measure the Value of Intangibles
  • Practice 4: Ability to Move Fluidly Between Being a Transactional and a Transformational Leader
  • Practice 5: Nurture, Value, and Evolve Corporate Culture as Your Ultimate Differentiator
  • Practice 6: Calibrate the Balance Between Conscious and Capitalism
  • Practice 7: Disrupt the Customer Pyramid with Consistent, New Innovations at the Peak
  • Practice 8: Lead to Peak (In Other Words, You're Always a Role Model and a Sherpa)
  • In Sum
  • Chapter 15: Creating a Self-Actualized Life
  • Job, Career, Calling
  • The Qualities of a Self-Actualized Person
  • Using Pyramids to Set Priorities
  • Climbing Higher
  • Appendix: Peak Managerial Assessment
  • Notes
  • References
  • Acknowledgments.
  • The Author
  • Index
  • End User License Agreement.

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